This week saw Olly Daglish back on the TV show “Dragon’s Den” – this time in a follow-up show entitled "The Dragons’ Den – Where Are They Now?"
The BBC show is based around would-be entrepreneurs pitching their money-spinning ideas to gain business financing to a panel of five "dragons". The Dragons are all established business people with money to make things happen. However, the entrepreneurs need all their powers of persuasion, reasoning and presentation to convince the five Dragons that their business is worth investing in.
Olly first appeared on the show in February seeking investment in his Ollypop surf towel – but then his idea was harshly criticised by dragon Theo Paphitis. “It’s about as useful as knickers on a kipper!” Theo declared.
This week's show looked at what had happened since, and showed Olly in his home environment - down on the beach.
Olly reflected: “Theo’s not from a surfing background so I can understand why he couldn’t see the potential in the towel. But I was determined to come away from the Den with something, and the “kipper’s knickers” quote was it!”
He added: “I just couldn’t resist. It would be a shame to let such a quirky phrase go to waste so we’re using it as our new slogan. Ollypop - the kipper’s knickers!- just like the ‘bee’s knees’ or the ‘cat’s whiskers’!”
The Ollypop towel range has been expanded to include ‘Girlpop’, designed specifically to appeal to the growing band of surf girls, and the ‘Grompop’ for kids - in addition to the 'Original', which is an updated version of the towel Olly took to the Den. Orders are up - and the ‘kipper’s knickers’ phrase is catching on.